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La c\u00e9r\u00e9monie de cl\u00f4ture pr\u00e9sid\u00e9e par S. E. Achille BASSILEKIN III, Ministre des Petites et Moyennes Entreprises, de l\u2019Economie\u00a0Sociale et de l\u2019Artisanat, en pr\u00e9sence de M. Julien BESAN\u00c7ON, Directeur G\u00e9n\u00e9ral du Hilton h\u00f4tel Yaound\u00e9 a permis de d\u00e9voiler 04 laur\u00e9ats du meilleur stand, tous issus de l\u2019artisanat de production, notamment dans les secteurs de la poterie, l\u2019habillement, la mode, le textile, la peinture et l\u2019agroalimentaire. Les 04 gagnants vont ainsi b\u00e9n\u00e9ficier de 10 jours d\u2019exposition vente de leurs produits au Hilton h\u00f4tel. Il s\u2019agit l\u00e0 d\u2019une innovation majeure qui vient susciter encore plus d\u2019engagement chez les artisans.<\/div>\n

La foire a pour objectif de densifier les initiatives de promotion des produits artisanaux dans des segments de march\u00e9s de niche \u00e0 forte valeur ajout\u00e9e, en vue de permettre aux artisans d\u2019\u00eatre plus r\u00e9silients face au ralentissement de l\u2019activit\u00e9 \u00e9conomique induit par la pand\u00e9mie du coronavirus, d\u2019assurer la visibilit\u00e9, l\u2019attractivit\u00e9 et la rentabilit\u00e9 de leurs productions.<\/div>\n

En cl\u00f4turant l\u2019exposition, le MINPMEESA a vu en cette \u00e9dition une valeur ajout\u00e9e. Pour lui, il ne s\u2019agit plus seulement de venir exposer ou alors \u00e9couler ses produits, mais il s\u2019agit plut\u00f4t d\u2019\u00eatre plus comp\u00e9titif pour engranger des prix. Il a ainsi exhort\u00e9 les artisans \u00e0 faire la diff\u00e9rence et porter plus haut leurs activit\u00e9s.<\/div>\n

Tout au long de la journ\u00e9e et jusqu\u2019\u00e0 17 heures, \u00e0 travers des attractivit\u00e9s diverses, les visiteurs ont pu, aux heures de leur convenance, d\u00e9couvrir le savoir-faire de nos artisans locaux, proc\u00e9der aux achats et aux enl\u00e8vements directs des articles acquis aupr\u00e8s de ces derniers. C\u2019\u00e9tait une belle opportunit\u00e9 pour faire les achats de toute nature.<\/div>\n","protected":false},"excerpt":{"rendered":"